The Story of
Dreirad
Dreirad, a trio of uniquely gifted DJs, has etched a name for themselves in the heart of the electro music scene. With their regular, pulsating electro parties, they have managed not only to entertain but also to foster a dedicated community of enthusiasts who never miss an opportunity to dance to their beats.
Logo, UI Strategy, Social & Video
Challenge
Vision
In an ever-evolving music landscape, the demand for fresh and electrifying music experiences has never been higher. Fans of electronic music are always in search of new venues, innovative sounds, and unforgettable experiences. Dreirad recognized this insatiable hunger and aimed to feed it with their distinctive musical offerings.
The electronic music scene is saturated with countless DJs and music producers. Standing out and creating a unique brand identity was the main challenge for Dreirad. They needed a design that reflected their unique music style, resonated with their audience, and was versatile enough for various promotional materials.
Impact
Dreirad's vision was to craft a design that embodies the essence of their music—dynamic, contemporary, and always in motion. The curvy aesthetics in their visuals are reminiscent of sound waves, capturing the fluidity of their music. The boldness of the icon symbolizes their fresh take on electro music, while the sleek font showcases the modernity they bring to the table.
"Fritz, you absolutely nailed our rebrand. The way you captured the fluidity and energy of our music in the design is incredible. The dynamic curves and bold icon perfectly reflect who we are and what we bring to the electro scene. Thanks to your work, we now have a visual identity that truly stands out and resonates with our audience. We couldn’t be happier with the result!"
Tom Seidensticker, Organiser & DJ @Dreirad
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video