FitInMeta | by Harpia Design

The Story of
FitInMeta

FitInMeta had a vision to make advanced technology accessible to the masses. Therefore they needed an inviting and playful branding in order to represent their connective approach between sport and technology.

Logo & Brand Identity

Challenge

Vision

A young and innovative metaverse company needs a logo which not only symbolises opportunity but also invites customers to use a new services. Being a fitness company, FitInMeta needed also a crisp and sharp appearance.

Combining an invitation towards novelty with sharp shapes poses the challenge to not crossing the line to either of the two extremes. It was crucial to the design team to use distinctive and modern colours while yet maintaining a quality appearance.

Impact

Inspired by the literal artwork in the café of the team’s first meeting, slowly the idea of using the kingfisher as inspiration for shape and colours. Using a combination of sharp corners and rounded edges we achieved with to depict a kingfisher with three simplistic shapes.

“Working with Fritz has been an amazing experience. From the first proposal, consisting of a variety of different logos, to iterating the final pick, our first reaction when seeing the design was : Wow! Incredibly thought-through proposals. What specifically stood out was that collaborating with Fritz does not end with the logo, you receive a whole corporate identity and whenever new designs are needed, we were immediately helped and guided in the process.”

Nikolai Rutter, CEO @FitInMeta