The Story of
GZOND
Gzond comes from the dutch word gezond which can be translated to both healthy and sun tanned. This young start-up from Amsterdam produces natural and mineral-based sunscreen which is protects and nourishes the skin.
Logo, UX Research & Packaging
Challenge
Vision
As a new player in a highly competitive market Gzond needed to stand out yet keep its naturalistic approach. Additionally, it was crucial to point out the play on words in the company's name, which also included zon the dutch word for sun.
Since the name of the company incompasses such deep meanings we decided to put the wordmark in the spotlight and create personalised font for it. This font consist of two shapes only where the G and D emerge from the O and the Z and N are the exact same form just rotated.
Impact
Lastly, it was very important to Gzond to also have a sun as an icon to be included in their logo. With an abstract shape of a sun in the background we not only created a very recognisable identification but also an outstanding element by using a more vibrant complementary colour.
"Working with Fritz from Harpia was a wonderful experience. We discussed ideas and he could translate them very quickly into thoughtful and high-quality designs. The cooperation in the process of optimizing the designs was very smooth and constructive. Overall a very professional and creative designer whom I recommend to many others."
Matthieu Sauren, Founder @GZOND
Natural sun screen
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Logo Design
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