The Story of
IWI
IWI Caps has been ongoing since September 2022 and has included the creation of concept, finalisation, negotiation with manufacturers, management of business operations and sales as well as the social media presence. It is still one of the project I am most enthusiastic about and connected to.
Brand Identity, Web & Social
Challenge
Vision
In an era where individuality and personal expression are paramount, caps serve not just a functional purpose but also as a fashion statement. IWI Caps recognized the potential for caps that cater to both style and practicality, fulfilling the modern consumer's desire for products that embody both.
Breaking into a market with established competitors is never easy. For IWI Caps, the journey from concept creation to finalization, navigating negotiations with manufacturers, and establishing a strong business operational base posed significant challenges. Additionally, crafting a compelling social media presence in today's digital age requires both strategy and authenticity.
Impact
IWI Caps aspires to blend tradition with innovation. The design vision is to create caps that are not just wearables but also a reflection of one's personality. Drawing inspiration from the dynamic logo, the brand aims to produce designs that resonate with diverse audiences, ensuring every piece is unique, just like the individual wearing it. The play of colors in the logo serves as a reminder of the brand's commitment to diversity, vibrancy, and pushing the boundaries of conventional design.
International Flower Caps
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video