The Story of
MabvAcademy
The MabvAcademy has been the most extensive project yet and has started the branding of a general publisher over the devision of different sub-brandings to the building of four separate websites. They operate as B2B and B2C company but wanted to maintain a similar branding at all times. Therefore the branding represents both the B2B and the B2C segments of the company.
Brand Identity, Web & Video
E-learning platform for real estate agents
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video
Challenge
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Vision
In a rapidly evolving digital landscape, businesses and consumers alike are constantly seeking educational resources and platforms that cater to their unique needs. Recognizing this, MabvAcademy envisioned an institution that not only caters to the corporate world but also to individual consumers. To maintain consistent branding across diverse audiences while encompassing various sub-brands and websites became an essential endeavor.
Balancing a brand that speaks simultaneously to businesses and individual consumers is no mean feat. MabvAcademy's challenge lay in crafting a brand identity that would resonate with both its B2B and B2C audiences. This entailed ensuring that the branding was broad enough to cover different sub-brandings but still cohesive to provide a unified front across four separate websites.
Impact
The design vision for MabvAcademy is rooted in simplicity, adaptability, and universality. The brand aspires to be a beacon of knowledge and expertise for all its stakeholders, whether they are large corporations or individual learners. The choice of a sleek typeface combined with the impactful color scheme in the logo is a testament to the academy's commitment to being authoritative yet approachable, professional yet personal. The design aims to create a sense of unity, trust, and consistency, regardless of the audience or platform.
"We would like to take a moment to express our gratitude to the amazing team at Harpia who helped us bring MabvAcademy to life. Thank you for your hard work and dedication in creating our brand identity, website, and video editing. We appreciate your attention to detail and creativity, and we are so proud of the final result."
Jochen Peter Elsesser, Owner @MabvAcademy
