The Story of
Mindtrospect
Mindtrospect came with a request to create a deeply meaningful branding connecting both to the mindfulness and advancements of their product and company. In this branding there were many naturalistic approaches but also technicalities of the product and industry influences.
Logo, Brand Identity & Web
Microdosing, done right
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video
Challenge
Vision
As a young and aspiring psychedelics venture,
Mindtrospect needed an inspiring yet bold Logo to represent its mission. It was crucial for the company to have a thoughtful symbol pointer towards a deeper meaning to be found.
Though Mindtrospect’s products are purely plant-based, it was still essential to appeal to tech-savvy users. Combining a natural perspective with a technical approach in a singular symbolism was the main challenge here.
Impact
Quickly, there was an ideation formed around visualising the aspects of the mind and introspection expressed through a technical scheme. Resulting in an individually unique yet thoughtful symbolism.
“I have developed a great partnership with Fritz; based on transparency and honesty. His dedication to our website and brand identity is evident in many aspects. I appreciate his attention to detail and creative approach which brings our ideas to life.”
Wouter Smeets, Founder @Mindtrospect
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