The Story of
MoMorning
MoMorning emerges as a beacon of vibrant health and unwavering focus in today's fast-paced world. Drawing inspiration from the rising sun and the serene horizon, the logo embodies the essence of a fresh start each morning. The contrasting visuals of the yellow sun and the white curves against the teal backdrop represent hydration, energy, and mental clarity – the very foundations of MoMorning.
Logo, Brand & Packaging
More from the Morning
Brand Identity
Social Media
UX Research
AI Expertise
Logo Design
Web Design
UI Strategy
Video
Challenge
Vision
The modern world demands more than just physical energy. Mental agility, focus, and sustained hydration have become essential for everyday tasks. MoMorning recognized this evolving need and aspired to offer a solution that provides both cognitive enhancement through nootropics and essential hydration through electrolytes.
Creating a brand that effectively communicates the dual benefits of improved mental function and physical hydration was pivotal. MoMorning needed a logo that would resonate with its target audience – individuals seeking an all-in-one morning solution for energy, hydration, and focus. The design had to be simple, yet powerful enough to convey the essence of awakening and rejuvenation.
Impact
MoMorning's design vision centers around capturing the essence of a new dawn – a symbol of fresh beginnings and infinite possibilities. The rising sun in the logo embodies energy and rejuvenation, while the undulating curves suggest fluidity and hydration. The choice of a calming teal background serves as a backdrop for mental clarity and focus. Together, the elements encapsulate MoMorning's mission to kickstart each day with health, hydration, and heightened cognition.
"Fritz is a great designer to work with. He understood our brand vision perfectly, has a great creative mind and helped us achieve our design wishes. We did not only receive beautiful designs, we also got great insights into our customer needs through our meetings, we also got a better understanding which visiual representation is right for these customers. I would greatly recommend working with Fritz!"
Tom Verhulsdonk, Founder @MoMorning
